Lauren Staley from Infolio Property Advisors

For the start of season two of Agency of Change, Scott and Brock catch up with Lauren Staley, Managing Director at Infolio Property Advisors, a purpose-built property firm of buyers advocates, advisors and property managers. Lauren is an award-winning licensed estate agent with expertise in buyer advocacy and property management, and she's also a regular on Sky News. They talk all things buyers advocacy, how the rent roll differs from a traditional property management business as well as the business structure and model involved in their unique approach. .

Lauren answers the following questions:

  • How did it all start?
  • What does buyers advocacy look like in the current landscape?
  • What came first: buyers advocacy or building a rent roll?
  • How is a buyers advocacy business typically structured?
  • How does business growth work in buyers advocacy?
  • How is this type of business different to a traditional real estate agency which tends to be structured around property sales?
  • How does she find clients for buyers advocacy services?
  • What are the characteristics of a buyers advocate rent roll? Is it better for tenants?
  • How important is digital marketing and social media?
  • As a regular guest on Sky Business News, Melbourne Property TV and the 3AW Property Report, do those channels help in growing your business?
  • What advice would you give your younger self when you were just starting out?

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