If you’re ready to take your property management agency to the next level, we have a few tips for you for growing your client base.
We know just how important lead generation can be in making or breaking your agency’s performance, so we want you to know the most efficient and proactive ways to get owners to come to you. Instead of cold calling and trying to chase new clients, property owners will come to you if you create a reputable brand presence.
Effectively communicate and network
Being successful in the property management industry requires strong communication skills, as expanding your network through word-of-mouth is an effective way to build reputation. By having a simple referral system in place, your community brand presence can grow exponentially, with can lead to more potential property owners reaching out to you first.
Joining online forums, groups and associations linked to local Australian property management businesses will allow you to engage directly with the community and stay on top of latest industry updates. By being active in these online communities, it allows you to meet like-minded people who share similar experiences and goals as you. It can be a great way to get yourself out there and broaden your perspectives on your local industry.
Engage with your local community
Developing a plan to involve your business with the community and people who live in your municipality is a fantastic way to spread genuine brand awareness for your services. To be truly engaged with your community, you must establish trust in the minds of your target audience. Showing up at charity events, volunteering, attending local kids' sports games or even hosting a sausage sizzle at the park are great ways to get in touch with real people and have some quality face-to-face interactions.
Even by donating or sponsoring a local sports team to have your logo on the jersey can be a significant impact, as people in the area will turn to you if they are familiar with your business’s logo. There is a science to brand recognition and consumer psychology. By seeing a company’s logo, even if it is just a quick glance at a billboard or a t-shirt, a subconscious connection can be made which builds trust in the minds of the potential client.
Expertise with quality content
Hiring a copywriter to create high-quality written content is a proven method to increase credibility of your organisation. Beginning or improving the frequency of creating blog posts is a fantastic way to get started into content creation. The importance of blogging is to share relevant industry information with your client base as well as to achieve a secondary objective in improving online brand presence.
Blogging helps organically drives traffic to your website and can really show that you know what you’re talking about. Many times, clients can tell how experienced a service provider is by the way they put out their content online. That’s why having a strong, consistent foundation to lean back on is crucial to generate new leads, so investing in an experienced copywriter can be invaluable to your business.
Blogging allows you to create a personal connection with clients, as you can release tips such as how to choose a property manager, what a typical workday looks like, and the benefits to using a professional property management software business in your agency. The possibilities are endless; and when you have a blog, you have a fundamental building block for your social media content. This can even lead to guest-blogging or podcast and webinar creation when the time comes.
Optimise your online brand presence
Having a professional website places a better impression of you and your business to your potential clients. In terms of putting your best foot forward, your website is the first step in the customer experience journey. It needs to be clean, polished and informative in order to to compete in today’s market. Focus on making sure that it is visible and working for users on all devices. Lastly, ensure that your information is concise, persuasive, and easy to understand especially for international non-English speaking clients.
Search engine optimisation is an important part of making sure your website appears higher up on Google and other search websites. By simply updating your backlinks are ensuring that your linked pages are updated and working, you’ll find that a little can go a long way when it comes to your website traffic. Linking back to high-authority domain is another strong way to compete with the bigger players in your area. Using strong geographic location keywords in your blogs and updates will enrich your content and help your site grow organically.
In addition to having a strong website, you need to be visible on major social media channels as well. Using Facebook, Twitter, YouTube or LinkedIn to promote your services, blog, and any other relevant industry information onto the internet is just one of the many digital channels available for you to use. Repeated exposure to your brand is how you build trust and personal relationships with prospective clients, so you need to ensure that all your social posts are of high quality and are being uploaded consistently.
There are other ways to further enhance your digital presence online in addition to your website and social media channels. These include your reviews, other websites that link to you, email marketing and even guest featuring on another business's website as part of a collaboration. Having a regular email newsletter for anyone interested in hearing from you is a good way to continue engaging with your community and network, so include email as a channel that you should optimise.
Don't forget to invest in advertising
Whilst networking with your local area, optimising your digital presence and engaging with your community are great ways to get your brand out there and attract new property owners, advertising is an important way to increase the reach of your marketing and get your brand top of mind.
As a local real estate agency providing property management services, consider local radio and print advertising opportunities that are in your budget. And when you do advertise, make sure the brand is consistent and looks distinctively like you so that the advertising continues to build long-term brand strength as well as pick up new owner clients.